The title tag is one of the essential components of a search engine optimized website as spot on tags help it achieve higher search engine rankings. Title tags are website page titles that may or may not be visible to end users but that carry a lot of weight in search engine ranking results. Search Engine Optimization practitioners place the importance of the title tag on a par with the website content and web page links.
Company/Brand names and Tag Titles
It is definitely advisable to include your company / brand name in the title tag. Note that we have used the word ‘include’, meaning that it should be accompanied by phrases that enhance your name, products/services and will provide a boost to traffic directed to your website by Search Engines. This will serve the dual purpose of having your website located by search engines both when users search for your website by name and when they search for it by using keywords that describe the products and services you sell. Your brand name should be included either at the beginning or the end of the title tag as it will show users where they are going and will encourage return visits.
Include Keywords
If you have been following our newsletter articles explaining Search Engine Optimisation features accompanied by tips to enhance your search engine rankings, you will have noticed that not one article goes by without the mention of keywords. As in every other part of the website content, keywords are essential in tag titles too. They are what describes your company and its products and services and what pulls your customers towards clicking on your link in the first place. Include in the title tag any keyword phrases that you feel make the web page description more accurate and informative and that are much more likely to catch users’ eye.
Unique Title Tags
Each page should have a unique title tag so do not copy title tags across website pages. Additionally, do not pull out verbatim sentences from the website content to use as your tag as this will defeat your original purpose of attracting higher search engine ranking and will work against you. Keep the titles page-specific.
Let Your Website Content Help You
Once you have written your Search Engine Optimized Website content, you can go on to create your title tags. If your content has been properly written, with optimal keyword/text integration, selecting relevant keywords on which to base your title tag should be relatively simple.
Dividers in title Tags
When including the brand in the title tag, separate it from the description with a pipe bar symbol, an arrow “>”, or hyphen “-”.
Keep Users in Mind
When writing web page title tags keep the search engine users in mind as you want to include terms that they will most likely use in their searches and that will help push your ranking higher and make your website more prominent and attractive to click on.
