This week we are widening our topic from Search Engine Optimisation to Internet Marketing by touching on the subject of viral marketing. As its name suggests this refers to marketing ploys that spread a company’s message in an exponential manner. An example of this could be the creation of an e-mailing campaign with a juicy incentive attached to it in the form of free giveaways, or other promotional enticements.

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You decide to undergo Search Engine Optimisation with the express aim of improving your website’s search engine ranking with the consequent target of increasing visitors to the site that will translate into additional sales. Google Analytics gives you the tools with which you can then measure the success of your efforts and will demonstrate whether your SEO efforts are bearing the desired fruit or whether amendments should be implemented to improve results even further.

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We have always stated that designing and creating a website is a very important step for your company, however, it is not enough to stop there. You need to adopt an internet marketing strategy that will make your website known to the online community and that will attract more people to it with the aim of increasing your online visitors, expanding sales and adding to your customer base.

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Just the mention of spiders gives many people the creeps. But picturing them well in mind with their spindly outstretched legs, is a start in understanding the way search engines utilize virtual spiders to index website content that will allow them to rank and match page listings to visitor searches.

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Simply said, a website’s Page rank refers to the measurement of the importance that that particular website has on the Internet. This importance is determined by the amount of links a website has pointing to it and by the quality of those links.

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One of the ways to get traffic directed to your website is through Links from other websites that point to yours. The more links that point to your website, the greater the chance of increasing your site visitors. The next important step is to make sure that these links contain the main keywords that are most relevant to your website.

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Links are an important component of a website where Search Engines are concerned.

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Through our newsletters we have regularly given you ideas on how to achieve the most out of your website; to ensure that it gives you a return that is really worth your investment in it in the form both of time dedicated to it and money spent on it.

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